Campaign Report Page - User Documentation

Statistics Cards Grid

A responsive grid displaying key performance metrics at a glance.

Metrics Displayed:

• Sent: Total emails accepted and handed off to delivery servers.

• Failed: Total emails that failed to send.

• In Queue (In SMTP): Emails currently queued on the SMTP server, awaiting dispatch.

• Delivered: Emails successfully delivered to recipients' mailboxes.

• Bounced: Emails that were permanently rejected (hard bounces) or temporarily failed (soft bounces).

• Opens Analytics (Toggleable): Switch between "Opened" (total opens) and "Unique Opens" (unique recipients).

• Clicked: Unique clicks on links within your email.

• Unsubscribed: Number of recipients who unsubscribed.

Each card displays the metric value, percentage, and a visual chart indicator.

Why it's helpful: Get a quick overview of campaign performance and identify key metrics at a glance.

Campaign Details Information Card

A comprehensive card displaying all campaign configuration and metadata.

Information Displayed:

1. Campaign Name: The name you assigned to this campaign

2. Subject Line: The email subject that recipients see

3. Sender Name: The display name of the sender

4. Sender Address: The "From" email address

5. Reply-to Address: Where replies will be sent

6. Sent Via: The delivery server/SMTP used for sending

7. Sent On: Date and time when the campaign was sent

Subscribers/Subscriber List:

• Lists of subscriber lists included

• Individual email addresses (if any)

• Displayed as chips with tooltips showing subscriber counts

Visual Elements:

• Template Preview Image:

  • Shows a screenshot of the email template

  • Falls back to default images based on builder type if screenshot unavailable

  • Helps you quickly identify which template was used

Action Buttons:

• Preview Button: Opens the email template preview in a new tab.

• Edit Button: Navigates to the appropriate email builder to edit the template.

Purpose: Provides a complete reference of campaign settings and quick access to template management.

Subscriber Activity Table

A detailed table showing individual subscriber engagement and activity.

What it shows:

• Individual subscriber email addresses

• Activity status (sent, delivered, opened, clicked, bounced, etc.)

• Timestamps for various activities

• Engagement history per subscriber

Why it's helpful:

• Identify engaged subscribers: See who opened and clicked

• Troubleshoot issues: Find subscribers who bounced or failed

• Segment analysis: Understand which subscribers are most active

• Follow-up planning: Identify subscribers who need re-engagement

• Export capabilities: Export data for further analysis

Purpose: Provides granular, subscriber-level insights for detailed analysis and follow-up actions.

Geographic Analytics Section

A two-column layout showing geographic distribution of campaign engagement.

Left Column: Click Visitors Location Map

• Visualization: Interactive heatmap showing geographic distribution

• What it shows: Geographic locations where recipients clicked links in your email

• Why it's helpful:

• Understand your audience's geographic distribution

• Identify regions with high engagement

• Plan region-specific campaigns

• Optimize send times based on time zones

Right Column: Countries Table

• What it shows:

• List of countries with engagement statistics

• Click counts, open counts, and other metrics per country

• Ranked by engagement level

• Why it's helpful:

• Quick reference for top-performing countries

• Identify international reach

• Compare engagement across regions

• Plan localization strategies

Purpose: Provides geographic insights to understand your global audience and optimize targeting.

Device & Operating System Analytics

A two-column layout showing device and OS distribution.

Left Column: Device Stats Table

• What it shows:

• Breakdown of devices used to open/engage with emails

• Categories: Desktop, Mobile, Tablet, etc.

• Engagement metrics per device type

• Why it's helpful:

• Understand how recipients access your emails

• Optimize email design for most-used devices

• Ensure mobile responsiveness

• Plan device-specific content strategies

Right Column: OS Stats Table

• What it shows:

• Operating system distribution (Windows, macOS, iOS, Android, etc.)

• Engagement metrics per OS

• Why it's helpful:

• Understand platform preferences

• Ensure compatibility across operating systems

• Identify platform-specific engagement patterns

• Optimize for dominant platforms

Purpose: Provides device and platform insights to optimize email design and ensure compatibility.