Connection Guide: Instagram (developer)

This guide walks you through generating an access token to enable Instagram DM automation using the Meta Developer Platform and creating a connection with it in Pabbly Connect.​

Overview:​

1. Go to Meta Developers Portal
2. Create a New App
3. Select Use Cases
4. Select Business Portfolio
5. Open API Setup with Instagram Login
6. Add Required Messaging Permissions
7. Add Your Instagram Account as Tester
8. Accept the Tester Invitation
9. Access Token and Webhooks
   1. Generate Access Token and Copy Account ID
   2. Configure Webhooks
   3. Publish Your App
10. Create a connection in Pabbly Connect

Prerequisites​

• A public Instagram Professional or Business account
• A Meta (Facebook) account
• https://developers.facebook.com/docs/instagram-platform/overview
  

Step 1: Go to Meta Developers Portal​

1. Open developers.facebook.com
2. Log in with your Facebook account
3. Click My Apps in the top menu
   

Step 2: Create a New App​

1. Click Create App
   
   
2. Enter an App name (anything you like)
   
3. Enter your App contact email
4. Click Next

Step 3: Select Use Cases​

1. Choose Filter by Business messaging
   
2. Choose Manage messaging & content on Instagram
3. Click Next

​

Step 4: Select Business Portfolio​

1. Choose a business portfolio to connect, or select "I don't want to connect a business portfolio yet"
   
2. Click Next and continue to the dashboard
   

​

Step 5: Open API Setup with Instagram Login​

1. In your app Dashboard, go to the left sidebar
   
2. Click on Use Cases
3. Then , click on Customize

​

Step 6: Add Required Messaging Permissions​

• instagram_business_basic
• instagram_manage_comments
• instagram_business_manage_messages
  

​

Step 7: Add Your Instagram Account as Tester​

1. Go to App roles → Roles in the left sidebar
2. Click on Add People
   
   
3. Search for your Instagram username
4. Select Instagram Tester as the role and click Add
   
   
5. The status will show Pending

​

Step 8: Accept the Tester Invitation​

1. Open Instagram (app or web)
2. Go to Settings → Website permissions → Apps and websites
   
   
   
   
3. Find your app and Accept the invitation
   

Note: Tokens can only be generated for public Instagram accounts.

Click to expand...

​

Step 9.1: Generate Access Token and Copy Account ID​

1. Return to Meta Developer Portal
2. Click on Use Cases, then click on Customize
   
   
3. Under "2. Generate access tokens", find your Instagram account
4. Click Generate token
   
   
5. Copy the token immediately — it is displayed only once
6. After that, toggle on the Webhook Subscription.
7. Copy the account ID and save it somewhere.
   

Important: Keep this token secure. Do not share it publicly.

Click to expand...

Step 9.2: Configure Webhooks​

1. Go to Use cases > Customize use case > API setup with Instagram login
2. Go to Step 3 - Configure webhooks
3. Provide these input field values:
   Callback URL -https://pc-integrations.pabbly.com/webhooks/instagram/webhookurl
   Verify Token: pabblyconnect
   
4. Click on Verify and Save button.
5. Now you will be able to see the available Webhook fields below, subscribe (turn on toggle) on all the fields.
   

Step 9.3: Publish Your App​

1. Goto Meta developers dashboard (home page)
2. On the left hand side menu you can see Publish menu item, click on it.
   1. If required app settings are not completed, Then click on Go to app settings
   2. Provide the required input fields data:
      App domains ✅
      Privacy policy URL ✅
      Terms of Service URL ✅
      Category ✅
   3. Go to bottom of the page and click save.
3. Return to the Publish tab from the left menu.
4. At the bottom, you can see Publish button, click on it.
   
5. You will see a message that - Your app was successfully published.

​

Step 10: Create a connection in Pabbly Connect​

1. Goto Pabbly connect platform and create a workflow.
2. Click on add trigger and choose your app "Instagram DM automation".
3. Select App Event for an example "New message" and click on "connect".
   
4. Provide data for input fields: Access Token and Account Identifier ( Refer to Step 9 ), and click on save
   
5. Your connection is now ready to accept the webhook response.

​