Help and Guide
This guide explains how the new Pabbly Email Marketing plans work, including subscriber limits, email sending, SMTP options, and important usage policies. Our goal is to provide a flexible and scalable email marketing platform while maintaining platform stability and good email deliverability for all users.
We have introduced a simplified pricing structure with three plans.
Up to 100 subscribers
Ideal for testing and small projects
Up to 10,000 subscribers
Price: $19 / ₹1,703 per month
Price: $79 per month
Designed for businesses with growing email lists and higher sending needs
All previous Pabbly Email Marketing plans are now deprecated and are not available for new users to purchase.
However:
Existing customers can continue using their current plans
Their subscriptions will remain active as long as they keep renewing
If an existing customer wants to switch to the new Unlimited Plan, they will need to:
Purchase the new plan manually, or
Cancel their existing subscription which they can't resume after that
The Unlimited Plan allows you to manage a growing email list without needing to upgrade to higher tiers frequently.
When you subscribe to the Unlimited Plan, you can initially upload up to 25,000 subscribers
If your list grows beyond 25,000 subscribers, you can request a subscriber limit increase. Subscriber limits may be increased after account review, which considers factors such as:
Account activity
Email campaign performance
Sending behavior
Compliance with platform policies
Fair usage guidelines
This process helps maintain system stability and prevents misuse of the platform.
Pabbly Email Marketing does not impose a fixed monthly sending limit inside the platform. You can send emails using two options:
You can connect your own SMTP provider such as:
Amazon SES
SendGrid
Mailgun
Any other SMTP service
When using an external SMTP, Pabbly Email Marketing does not limit the number of emails you send. Your sending limit depends entirely on your SMTP provider's limits.
You can also send emails using Pabbly's inbuilt SMTP service. When using Pabbly Send with Us SMTP:
Initial sending limit starts at 500 emails per day
Sending limits gradually increase based on campaign performance
Performance factors include:
Low bounce rates
Low spam complaints
Good subscriber engagement
The sending limit can increase up to 100,000 emails per day.
Limit increases are subject to:
Account review
Campaign performance
Fair usage policies
Yes, Pabbly Email Marketing allows you to connect multiple SMTP providers. This allows you to:
Distribute sending across providers
Create backup sending routes
Manage high email volumes more efficiently
To maintain good deliverability, you should:
Send emails to opt-in subscribers
Avoid purchased email lists
Keep bounce rates low
Minimize spam complaints
Authenticate your sending domain (SPF / DKIM)
Good email practices help ensure your emails reach the inbox instead of spam folders and help you increase you limit further.
The Unlimited Plan is designed for legitimate business use. The platform may review accounts to ensure fair usage and platform stability.
Activities that violate policy include:
Sending spam emails
Phishing campaigns
Malicious or harmful content
Using purchased email lists
Abusive sending behavior
Accounts violating policies may face:
Sending restrictions
SMTP suspension
Account suspension
The Unlimited Subscribers feature is intended for one business or organization. If you manage multiple businesses, each business should operate under its own separate Pabbly Email Marketing account.
Pabbly Email Marketing includes a 30-day money-back guarantee. However, accounts that violate platform policies (such as spam or malicious activity) may be suspended without eligibility for a refund.
Pabbly reserves the right to modify policies and usage rules to ensure:
Platform performance
Service reliability
Email deliverability standards
Security compliance
Originally posted by Aakash_Bhelkar on 2026-03-14 (forum thread #35351).
