Pabbly Email Marketing API Documentation

Pabbly Email Marketing provides REST APIs and Webhooks to help you integrate external applications, automate workflows, sync subscribers, and receive real-time updates about events happening in your account.

🔐 Access Token Management in Pabbly Email Marketing

To authenticate and use the Pabbly Email Marketing APIs, you need an API (Bearer) Token. Follow the steps below to generate and manage your API token.

Step 1. Login to Your Pabbly Email Marketing Account

• Visit Pabbly Email Marketing

• Log in using your registered email ID and password

Step 2. Navigate to the API & Webhooks Section

• From the left sidebar, click on Settings

• Under Settings, select API & Webhooks

Step 3. Copy the API Token

• In the API section, you will see your Bearer Token

• Click on the Copy icon to copy the token

• Use this token to authenticate API requests in your applications

Step 4. Generate / Regenerate API Token

• Click on the Generate API Token button

• A confirmation popup will appear informing that the existing token will be invalidated

• Click Generate API Token to continue

How to Add, Update & Delete a Webhook in Pabbly Email Marketing

Webhooks allow you to receive real-time notifications whenever specific events occur in your Pabbly Email Marketing account.

Step 1. Click on the “Add Webhook” Button

• Go to Settings → API & Webhooks

• Scroll down to the Webhooks section

• Click on the Add Webhook button

Step 2. Fill in the Required Webhook Details

A popup dialog will open. Enter the following details:

🔹 Webhook Name

• Enter a descriptive name (e.g., New Subscriber Added)

🔹 Webhook URL

• Enter the endpoint URL where webhook data should be sent
  (Example: https://webhook.site/xxxxxx)

🔹 Webhook Events

• Select the events that should trigger this webhook

• You can choose All Events or select specific events

📌 Supported Webhook Events in Pabbly Email Marketing

Subscriber Events

• Subscriber Created

• Subscriber Updated

• Subscriber Unsubscribed

• Subscriber Added to List

• Subscriber Removed from List

• Subscriber Added to Segment

• Subscriber Removed from Segment

• Tag Added to Subscriber

• Tag Removed from Subscriber

Step 3. Add the Webhook

• After filling in all the required details

• Click on the Add button

• The webhook will be successfully created

Step 4. Webhook Added to the Webhook Table

• The newly added webhook will appear in the Webhooks list

• You can see:

  • Webhook Name

  • Status (Active / Inactive)

  • Associated Events

Step 5. Test the Webhook

• Click on the Test Webhook button next to the webhook

• A sample payload will be sent to the webhook URL

• Use tools like Webhook.site, RequestBin, or your server logs to verify data

Step 6. View Webhook Events

• Click on the expand / dropdown icon next to the webhook

• You can see the list of events associated with that webhook

{
  "status": "success",
  "message": "Sample webhook test data",
  "data": {
    "action": "test_webhook",
    "event": "Webhook Verification",
    "message": "This is a sample test payload to verify webhook functionality.",
    "status": "success",
    "source": "web",
    "timestamp": "2025-12-13T07:04:56.262Z",
    "requestId": "21qie8pv0py",
    "user": {
      "name": "Example Name",
      "email": "[email protected]",
      "role": "Administrator"
    },
    "metadata": {
      "ip": "172.51.55.69",
      "userAgent": "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/143.0.0.0 Safari/537.36",
      "referrer": "https://emails.pabbly.com/"
    }
  }
}

Step 7. Manage Webhooks (Update, Inactivate, or Delete)

• Click on the three-dot menu next to the webhook

• Choose one of the following actions:

  • Edit – Update webhook name, URL, or events

  • Deactivate – Temporarily stop webhook triggers

  • Delete – Permanently remove the webhook

Best Practices

• Always test your webhook before using it in production

• Ensure your webhook endpoint returns HTTP 200 OK

• Handle duplicate webhook events safely

• Keep webhook URLs secure

📌 Summary

By following the above steps, you can:

✔ Generate and manage API tokens
✔ Securely authenticate API requests
✔ Receive real-time webhook notifications
✔ Easily add, test, update, or delete webhooks
✔ Automate workflows smoothly