Analytics

Overview :

The Analytics page displays email campaign performance metrics and insights. It includes statistics cards, charts, and a detailed campaign table.

Main Components :

1. Statistics Cards :

Shows key metrics:

• Sent: Total emails accepted by the system

• Failed: Emails that failed during processing

• In Queue: Emails awaiting delivery on SMTP server

• Delivered: Successfully delivered emails

• Bounced: Rejected or failed emails (hard/soft bounces)

• Opens Analytics: Toggleable card showing "Opened" (total opens) or "Unique Opens" (unique recipients)

• Clicked: Unique link clicks in emails

• Unsubscribed: Recipients who opted out

Default Period: Last 31 days

Display: Each card shows count and percentage relative to total subscribers

2. Subscribers Donut Chart :

Purpose: Visual breakdown of subscriber distribution.

Shows: Top 5 lists by subscriber count, with "Others" segment for remaining lists.

Center: Total subscribers across all lists.

Use Case: Quickly see which lists have the most subscribers.

3. Campaigns Area Chart :

Purpose: Time-series view of campaign performance.

Metrics Tracked: Sent (blue), Opened (green), Clicked (purple), Unsubscribed (orange).

Time Ranges:

• Last 7 Days: Daily data for past week.

• Last 30 Days: Data for past month (optimized display).

• Custom Date Range: Select any start/end date via date picker.
  

Features: Interactive legend, hover tooltips, automatic scaling.

4. Campaign Analytics Table :

Purpose: Detailed breakdown of individual campaigns

Columns:

• Campaign Name/Sent Date (with campaign thumbnail image)

• Delivered count

• Opened count (with progress bar showing percentage)

• Clicked count (with progress bar showing percentage)

• Unsubscribed count (with progress bar showing percentage)

• Bounced count

• Action Column: Contains "View Report" button that redirects to the detailed campaign report page for that specific campaign

• Three Dots Menu (⋮): Additional options menu with:

• Preview: View the email content of the campaign

Features:

• Search by campaign/folder name

• Filter by status

• Pagination (10 rows per page default)

• Progress bars for Opened, Clicked, and Unsubscribed metrics

• Campaign thumbnail images with hover preview

Note: The "View Report" button in the Action column navigates to a dedicated campaign report page with detailed analytics, while the three-dots menu provides quick actions like preview.

Key Features :

• Auto-load: Loads last 31 days of data on page open.

• Date Range Selection: Custom date picker for flexible analysis.

• Real-time Data: Updates from campaign reports API.

• Responsive Design: Adapts to mobile, tablet, and desktop.

• Error Handling: Shows alerts when data fails to load.

Quick Tips :

• Use the Opens Analytics card dropdown to switch between total opens and unique opens.

• Use custom date ranges to analyze specific campaign periods.

• Click chart legend items to show/hide specific metrics.

• Use the table search to find specific campaigns quickly.

• Click "View Report" in the Action column to see detailed analytics for a specific campaign.

• Use the three-dots menu to preview email content.

• Check bounce rates to maintain list quality.

• Hover over campaign thumbnails to see the preview icon.