How to Connect and Use Google Ads with Pabbly Connect

Overview

Use Google Ads in Pabbly Connect to read campaign performance, manage campaigns, and send audience and conversion data back to Google Ads. All actions use one connection. No coding is needed.

Words you'll see

• Customer ID: your Google Ads account number, e.g. 586-721-0608.

• Manager account (MCC): one login that manages several Google Ads accounts. Agencies often use one.

• Micros: Google's way of writing money. 1,000,000 micros = 1 unit of your currency.

• GCLID: a code Google adds to your page link when someone clicks your ad.

Quick start: email yourself yesterday's ad spend

1. Click Create Workflow and name it, e.g. "Daily Ads spend".

2. Trigger: Schedule by Pabbly, every day at 8:00 AM.

3. Action: Google Ads → Get Google Ads Insights. Click Connect and sign in with Google.

4. Choose your Manager ID and Customer ID, and set Duration to YESTERDAY.

5. Click Save & Send Test Request. The response shows total_cost and your campaigns.

6. Action: Gmail → Send Email (or Slack, WhatsApp). Map total_cost into the message.

7. Test, then turn the workflow On.

Connection

Google Ads connects with Google sign-in (OAuth). No API key is needed.

You need

• A Google account with access to the Google Ads account. Read-only access is enough for reports.

• At least one campaign in the account. Otherwise reports come back empty.

Steps

1. Add a Google Ads action step and click Connect. Keep Add New Connection selected. You can rename the connection in New Connection Name, e.g. "Google Ads #1".

2. Click Sign in with Google, choose your Google account, and allow access. If Google asks you to confirm it's you (password, phone, or passkey), complete that first.

3. A Connect Application popup asks for Login Customer ID. It's required. Enter your 10-digit Google Ads ID without hyphens, e.g. 5867210608 for 586-721-0608, then click Save.

   • If you use a Manager account (MCC), one login that manages several ad accounts, enter the manager's ID.

   • Otherwise, enter your own account's ID.

   • To find it, open ads.google.com and note the number under the account name at the top left. Typing it is easiest, because copying includes the hyphens.

Actions

Triggers

New Lead Form Entry

No connection is needed. Google sends each lead to your Pabbly webhook URL.

1. In the trigger step, choose Google Ads as the app and New Lead Form Entry as the event. Copy the webhook URL shown, e.g. https://connect.pabbly.com/webhook-listener/webhook/....

2. In Google Ads, open Campaigns and click the Search or Performance Max campaign you want leads from. Lead forms work only with these two types. To create one: click +, New campaign, objective Leads, type Search or Performance Max, then Continue.

3. Add the form. In a Search campaign, under the Ads section click + Lead forms. In a Performance Max campaign, scroll to Assets, click More asset types, then Lead forms. Click New lead form and fill in the headline, business name, description, the contact questions you want, your privacy policy URL, and the thank-you message.

4. Under Lead delivery option, open Webhook integration (optional). Paste the Pabbly URL in Webhook URL.

5. In Key, enter any word you like, e.g. pabbly. Google sends it back as google_key with each lead.

6. Click Send test data. Google shows a success state and Pabbly captures the sample lead.

7. Accept the terms if asked, then click Save.

Sample output

{
  "lead_id": "TeSter-123-ABCDEFGHIJKLMNOPQRSTUVWXYZ",
  "api_version": "1.0",
  "form_id": 123456789,
  "campaign_id": 328213000,
  "adgroup_id": 0,
  "creative_id": 0,
  "asset_group_id": 0,
  "gcl_id": "TeSter-123-ABCDEFGHIJKLMNOPQRSTUVWXYZ",
  "google_key": "ZmNTUzNDUxMzIi_pc",
  "is_test": true,
  "lead_stage": "QUALIFIED",
  "lead_submit_time": "2026-09-26T09:30:00Z",
  "lead_source": "LEAD_FORM",
  "user_column_data": [
    { "column_id": "FULL_NAME", "column_name": "Full Name", "string_value": "Jane Doe" },
    { "column_id": "EMAIL", "column_name": "User Email", "string_value": "[email protected]" },
    { "column_id": "PHONE_NUMBER", "column_name": "User Phone", "string_value": "+919988776655" }
  ]
}

• In the mapping window, each form answer appears under user_column_data, in the same order as your form questions. For example, if email is your 2nd question, pick the 2nd item (numbered 1, because counting starts at 0).

• Map gcl_id into Send Offline Conversion with GCLID.

• Test leads have is_test = true. Add a Filter step to skip them.

New Campaign

Choose the Manager account and the Google Ads account to watch. Each new campaign fires once, with its full details (id, name, status, channel type, bidding strategy, budget, start and end dates).

Action setup

Most actions start with two dropdowns. Labels vary, but they mean the same thing:

You can also map an ID from an earlier step, without hyphens. The tables below list only the other fields.

Get Google Ads Insights

Duration options

• For any other range, use Custom Query.

• Empty dropdowns: click Refresh Fields, then check Login Customer ID in the connection.

Response Format: keep Simple (default). Each value then shows as its own field you can map, labelled like 1 results 0 metrics clicks.

Sample output (trimmed, one row per campaign)

[
  { "total_cost": 152.37 },
  {
    "results": [
      {
        "campaign": { "name": "Brand Search", "status": "ENABLED" },
        "metrics": { "impressions": "12450", "clicks": "830", "ctr": 0.0667, "averageCpc": "91000", "costMicros": "75530000", "conversions": 41 }
      }
    ]
  }
]

To divide or multiply, add a Number Formatter → Perform Math Operation step after this action.

Custom Query

Returns a results array, one item per row. Google reports money in micros (millionths), so divide cost fields by 1,000,000.

Find Campaign By Name / By ID

Returns results[0].campaign with id, name, status, budget, bidding strategy, channel type, and dates.

Set Campaign Status

Returns the campaign path, e.g. customers/1234567890/campaigns/328213XXX.

Create Customer List

Returns results[0].resourceName, e.g. customers/1234567890/userLists/987654321. The number at the end is the list ID.

Find Customer List

Returns the list's id, name, description, status, size, and match rate.

Add or remove a contact in a customer list

Pabbly hashes contact details before sending, so enter them as plain text.

Google can take up to 48 hours to process the change.

Send Offline Conversion with GCLID

Tells Google Ads that a specific ad click led to a sale or lead. The GCLID (Google Click ID) is a code Google adds to your landing page URL when someone clicks your ad. This is the most accurate way to report conversions.

Before you start

• Create a conversion action in Google Ads. Do it in the same account you'll choose under Managed Accounts in Pabbly, otherwise it won't appear in the Conversion Action dropdown.

  1. Go to Goals → Summary and click + Create conversion action.

  2. Tick Conversions offline. Choose Skip this step and set up a data source later, and leave Enhanced conversions for leads unticked.

  3. Pick a category, e.g. Purchase, click + Create conversion, then Connect data source later.

  4. Click Save and continue, then finish. Google names it like "offline (Upload)".

• Wait 4 to 6 hours after creating it before sending conversions.

• Make sure your form saves the gclid value from the landing page URL in a hidden field. Most form tools have a setting for this.

Tips

• Add a Filter so the action runs only when GCLID is not empty.

• Google may not record a conversion sent within a day of the click. If needed, add a 24-hour Delay step first.

• Conversions show in Google Ads reports in about 3 hours, sometimes up to 48 hours.

• Some rows can fail while the step succeeds. Check partialFailureError in the output.

👉 Watch video

Send Offline Conversion with Email / Phone Number

Use these when you have no GCLID.

Use cases

Troubleshooting

Find out what went wrong

1. In Pabbly Connect, open Task History and click the run that failed.

2. Open the step with the red mark. The response shows the error message from Google.

3. Find that message in the table below and apply the fix.

4. Open the step again and click Save & Send Test Request to check it works.

FAQs

• Tasks: each run is one task, however many campaigns return. Iterator steps count separately.

• Ad group or keyword data: use Custom Query.

• One campaign only: filter on campaign.name after an Iterator, or use Find Campaign By Name.

• Currency: total_cost uses the Google Ads account's currency.

Sources

Field names match the Pabbly Connect builder as of 12 October 2026. Google behaviour is from Google's documentation:

• GAQL date ranges

• Upload click conversions

• Set up offline conversions using GCLID

• API call structure

• Customer Match get started

• Customer Match upload help

• Lead form webhook implementation

• Create lead form assets

• Set up a webhook integration for a lead form